The holiday season is just around the corner, and if you’re a B2B business owner, it’s time to start thinking about how you’re going to market your B2B company during this busy time. But with so much going on during this time of year, it can be easy to forget about your B2B marketing strategy.
It’s no secret that B2B sales are down during the holidays, but there are ways to get ahead of the curve and increase leads before everyone else starts their sales push.
It’s not just about getting your clients gifts or buying gifts for employees, but it is also about having a solid marketing strategy in place to increase your sales, leads and overall ROI for the year.
To bridge the gap, we developed this clear guide for B2B marketing strategy for the holiday season. Let’s start.
The Importance of having a solid B2B Marketing Strategy for the Holiday Season
B2B businesses already have fewer marketing opportunities than B2C. To add to this, missing an important engagement season like Christmas & New Year when the market is open & ready to spend is not a smart move.
If you want to take advantage of this opportunity, here are some reasons why you should market your B2B services during the holiday season:
The Holidays are a Time of High Buying Intent
The first reason for this is that people are spending more money than usual, so they are more likely to invest in products or services from your industry.
The Holidays are a Time of High Brand Awareness.
With so many advertisements for holiday products, it’s likely that most people will see at least one ad for your product or service this season. You want them to remember your company when they’re ready to purchase again in the future — so make sure that you’re getting your brand name in front of them as much as possible!
The Holidays are a Time of High Brand Engagement
Secondly, people have more time off work and they are more relaxed than usual. This means they are spending more time on social media apps like Facebook, Instagram and Twitter, which gives you more opportunities to reach out to them with your marketing campaigns.
How to Use the Holiday Season as a B2B Marketing Opportunity
It’s important to keep in mind that this time of year is about sharing joy and giving back to those around us. If you want your customers to see you as someone who cares about them, then make sure that everything you do from now until January 1st has a personal touch attached to it. This includes offering gifts or discounts during the holidays so they know you truly care about them as people!
Get Creative with your Content Calendar
The holidays are an excellent time to publish fun content like infographics or videos that highlight your brand’s personality and show off your products in unique ways. If there’s ever a time when consumers are looking for interesting content, it’s during the holiday season!
Send out an Email Newsletter
Email newsletters are one of the best ways to reach out to clients during this time of year. You can use it as an opportunity to highlight new content on your website, offer exclusive solution packages or send out surveys asking customers about their holiday shopping plans and preferences. You can also include other useful information like tips on how they can save money while shopping online or offline during this time of year. These newsletters will definitely get some attention from your subscribers because they’re sent at a time when everyone wants to shop.
Create a Relevant Story about your Team or Product
People love hearing about other people’s stories, especially during the holidays, so capitalize on that by creating a video or blog post about why your company does what it does (or how you started). This could be anything from why we give back financially every year, or how our team came together when we first started working together. You don’t have to be super serious either — humor can go over well too!
Focus on Grabbing Attention Rather than Giving Discounts like Everyone
Rolling out discounts and sales like everyone can barely help you attract businesses as they are different forms of customers – the ones who are aware of all discounting tactics. You need to go the extra mile for it. You can try to undertake a seasonal promotion campaign, host online events, and give out additional value and freebies aligned with a proper B2B marketing strategy to stand out from the crowd. The key here should be adding value in lieu of money invested rather than simply running behind discounts.
Focus on smartly packaging your B2B solutions
Whatever your goals are, you can simply meet them without changing the prices as long as they are sensible and scalable. So to make the relationship with customers long-term, recurring and high-ticket, you need to club the services you provide and market them phenomenally via emails, newsletters, social media, and paid custom-made advertising campaigns run strategically to convince the customers.
When it comes to holiday marketing, there’s no way around it: you need to market during the holiday season. At Almoh Media, we’re here to take some of the pressure off, we’ll help you create a smart plan that helps your business grow.
Almoh Media is a leading B2B marketing services agency that helps tech businesses develop their B2B lead generation strategy, marketing, and demand generation service. If you’re looking to turbo boost your ROIs or expand on a global scale, Almoh Media is your go-to place.