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Are we neglecting the potential of email marketing in generating high-quality leads?

In the fast-paced world of digital marketing, it’s easy to get caught up in the latest trends. But let’s ask ourselves: “Are we missing out on the power of email marketing for getting good leads?”

Email is like an old friend in the marketing world. But can it bring in new business (you know, new customers)? Yes, it can! Here’s how.

If you’ve ever wondered if sending emails can help with B2B Demand Generation, the answer is a big “yes.” Even though everyone talks about social media, people still love using email every day.

But why does sending emails work, and how can you get really good at finding new customers through emails? Well, we’re here to explain everything you need to know to make your email messages bring in more customers and money through Lead Generation Strategies 2023.

Why Sending Emails to Find Customers Works

With social media getting a lot of attention these days (you know, TikTok, Twitter, Instagram – all the cool stuff), it’s easy to forget about the power of email. The first email was sent way back in 1971 – it’s not a new and exciting thing.

But guess what? Even though it’s not new, a lot of people still use it every day. In 2020, more than 4 billion people around the world were using email – that’s more than half of all the people on Earth. And by 2025, it’s expected to be 4.5 billion people!


In the U.S., more than 90 percent of people use email and spend about five hours a day checking their emails.

So, even though email isn’t the newest thing, most of your potential customers are using it a lot. If you want to find new customers (and who doesn’t?), you can’t ignore email – it’s one of the best ways to reach a lot of people for B2B Demand Generation.

How to Get Really Good at Using Email to Find Customers

Now, let’s get serious, here’s how you can use email to find new customers with an effective Lead Generation Strategy.

Make Your Sign-Up Form Better

The first thing you need to do is get people to sign up for your emails. Make it easy with a form that looks good and is simple to use.

  • Ask for only a little bit of information (like three things or less).
  • Make the form look like your website.
  • Grab people’s attention with a good question or heading.
  • Test different ways of asking people to sign up.

Write Great Email Subject Lines

To get more people to open your emails, you need awesome subject lines.

  • Use people’s names or talk about what they’ve been doing.
  • Put numbers or emojis in your subject lines to make them interesting.
  • Test different subject lines to see what works best.
  • Keep it short, especially for people checking emails on their phones.

Tell People What to Do in Your Emails

If you want someone to become a customer, you have to tell them what to do next. That’s where a good “call to action” comes in.

  • Make it clear what people can do to solve a problem or get more information.
  • Use phrases like “Start your free trial,” “Watch the full video,” or “Get yours now.”
  • Test different ways of asking people to take action.

Talk About Your Social Media in Emails

Even if people don’t want to buy something right away, they might be interested in following you on Twitter or liking your Facebook page. So, tell them about your social media in your emails.

  • Add a few social media buttons in your emails.
  • If you have cool quotes in your emails, add a button that lets people tweet them.

Give People Something Valuable

Your email subscribers are giving you something important – their name, email, and maybe their business. So, you need to give them something good in return.

  • Solve problems they have.
  • Answer questions they often ask.
  • Offer early or special discounts.
  • Use cool content like great pictures and videos.

Get People to Refer Others

Do you want more people to sign up for your emails, become customers, and make you more money? Of course, you do! Try getting your current subscribers to tell their friends to sign up. And when their friends do, give them both something cool.

  • Offer deals like buy one, get one free.
  • Give percentage or dollar discounts.
  • Give one month free of a service.
  • Include a free gift with a purchase.

Remember, there’s no perfect way to send emails, as people’s likes and dislikes keep changing and developing. So, keep offering good stuff, great content, and tempting rewards. This way, your email efforts will keep bringing in new customers.

Let the B2B Leads Roll In

Is your plan for finding new customers working the way you want? See what our experts can do for you. 

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