Lead generation calls are like dark clouds to the prospect, but once we go through it, we get water and shade. Every body dislikes getting wet in the rain, but we still know that it supports life. Lead generation is still the best and more like a primitive form of marketing. The water cycle also teaches us a lot. Leads are now being generated internationally just like the trade winds. What really matters is how we accept them and how it helps our economy.
Account based marketing needs more rich content and better customer service. Just like a coral reef, account based marketing is a specialized form of marketing. Even though the customers have the same needs but they can have diversity in customization of services.