If leads were clouds

Lead generation calls are like dark clouds to the prospect, but once we go through it, we get water and shade. Every body dislikes getting wet in the rain, but we still know that it supports life. Lead generation is still the best and more like a primitive form of marketing. The water cycle also teaches us a lot. Leads are now being generated internationally just like the trade winds. What really matters is how we accept them and how it helps our economy.

Let us consider an analogy on account based marketing. #almohmedia

Account based marketing needs more rich content and better customer service. Just like a coral reef, account based marketing is a specialized form of marketing. Even though the customers have the same needs but they can have diversity in customization of services.

Water is analogous to lead generation

Water creates everything. It is rhythmic and is accepted by all organisms. It only works with sunlight. Lead generation is similar to water. If it is rhythmic, it is accepted by many customers. It helps to creates sales and grow businesses. Without knowledge or sunlight, lead generation cannot create good leads.